MISA Malawi, DW Akademie train Malawi PROs
Eight Public Relations Officers (PRO) are undergoing a hands-on ‘Essential Public Communication Skills’ training courtesy of Media Institute of Southern Africa Malawi Chapter (MISA Malawi) and DW Akademie, Germany’s leading organisation for media development and Deutsche Welle’s center of excellence for education and knowledge transfer.
The training, which started on Saturday, January 12, 2019 and ends on Sunday, January 13, 2019, is part of a series of training sessions MISA Malawi and DW Akademie have lined up for Malawi journalists and communications professionals.
MISA Malawi Chairperson Teresa Ndanga said the Essential Public Communication Skills training is designed to provide unique skills to communications professionals within the private and public sectors.
“We realised that most of the Public Relations Officers lack necessary skills for the PR profession. This training will enable the participants acquire such skills and improve their performance in their respective workplaces,” Ndanga said.
She said the trainings are also designed to prepare PROs for the implementation of the recently enacted Access to Information (ATI) Act.
The training has drawn participants from the Department of Disaster Management Affairs, Central Medical Stores Trust, Lilongwe Water Board, National Aids Commission, World Food Program, Malawi Energy Regulatory Authority and a health NGO, Baobab Health.